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‘Every Day Is Halloween’ horror film raises awareness about GBV

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Nov 2, 2021

Creators of the horror film, Every Day Is Halloween have announced that the movie is campaigning against gender-based violence.    

The film which stars former Isibaya actress and women’s rights activist, Ayanda Borotho, focuses on a mother and her daughter who are trying to get away from a dangerous perpetrator.   

THE FILM USES REAL-LIFE REFERENCE  

Brotho stated that South Africa is filled with horror stories of women who are being killed daily.   

“The violence is experienced both in public and private spaces.”

The character she portrays is barricaded in her home, looking out of a window with a sense of danger lurking outside her door.  

The actress-producer also says women can’t escape the violence they face no matter how hard they try and that they’re trapped in their homes with abusers and killers.  

“Outside the home, we are harassed and hunted.”

“We are separated from our children and families because we are running from physical and emotional danger.”  

Also read:‘Isibaya’s’ Ayanda Borotho stars in ‘Every Day Is Halloween’ film [watch]

You don’t have to be a @DStv customer in order to watch the movie #EverydayIsHalloween, and all proceeds will go to the Uyinene foundation! So let’s get streaming pic.twitter.com/jvAdXJlbIu

— 𝐌𝐫𝐬 𝐑𝐚𝐬𝐡𝐟𝐨𝐫𝐝 (@Dedication_N) October 31, 2021

CAMPAIGN SEEKS PUBLIC PARTICIPATION

Thabisa Mkhwanazi who is the executive head of marketing at MultiChoice South Africa told Daily Sun that they wanted to show the reality of most women in South Africa through the film.  

The campaign also asks the public to participate in the fight against GBV by donating to the DSTV Box Office platform.  

Proceeds got to the Uyinene Mrwetywana Foundation which was launched in honour of 19-year-old university student, Uyinene Mrwetyana who was raped and murdered in 2019 at the Clareinch Post Office.  

“Although Halloween movies are based on fictional violence, in South Africa the violence perpetrated against women is sadly not fictional.”

“This campaign relays the danger, fear, and violence that is synonymous with the horror movie genre, that is experienced every day by South African women.” 

It’s really sad to know that South Africa is the rape & GBV capital of the world by watching #EverydayIsHalloween on Box Office you are donating to the Uyinene Mrwetyana foundation which helps women fight against GBV pic.twitter.com/2RF0cOcSH3

— Langa (@Langelihle_S) October 31, 2021

As we fighting to end GBV & put the fear behind us. I appeal to all of u to help by donating to “Uyinene Mrwetyana Foundation” by renting #EverydayIsHalloween for woman
feature movie on Dstv BoxOffice available from 31 November 2021. pic.twitter.com/9gvnpfNTjI

— LĘĘ (@LeeMpaki) October 31, 2021

On a serious note ,imagine living in panic and fear due to GBV unfortunately that’s the reality of most women living in SA #EverydayIsHalloween https://t.co/6WTrKXJO3l

— Hers’ (@ReneeSehube) October 31, 2021

The message #EverydayIsHalloween is trying to convey is that as much as the character is fictional, women experience GBV on a day to day basis even the statistics on the trailer are real, although the movie was fake. We need to do better gents! pic.twitter.com/QIK01uplRn

— uSean (@phelo_toni) October 31, 2021

I love the message being sent through the #EverydayIsHalloween initiative. A lot of women fear for their lives everyday. It’s heartwarming to see such an initiative contributing towards combating all the horrific experiences. https://t.co/cXsVpgK28L

— Bra Lebza (@leboclive_) October 31, 2021

Imagine living in a country where women aren’t afraid to walk out the door because they don’t fear being attacked the moment they step out. In South Africa, we live in constant fear. #EverydayisHalloween for us and it shouldn’t be like that. pic.twitter.com/vi4cBGUAfs

— MPHO (@MphoMoalamedi) October 31, 2021

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