A footwear company has consumers confused after it revealed it was selling socks…with holes in them!
Navierto, based in Egypt, had social media users scratching their heads when they debuted a new line of holey socks by Japanese designer Takayuki Fukuzawa.
DON’T BE SHY OF YOUR HOLEY SOCKS
It’s one of life’s unexplainable mysteries: Socks have an uncanny habit of either going missing, or developing holes in the toes.
And the latter is something the creative designer Takayuki is playing on, claiming his creations — which feature an embroidered hole in the big toe — are “designed to last a long time”.
The socks come in six pairs and retail for 150 Egyptian Pounds (R140).
The ad campaign — sharing the tagline “Don’t be shy anymore” — went viral on social media, with consumers sharing their hilarious reactions.
“Y’all expect us to buy these and wear them?” asked one follower. “I can do this for free,” quipped a second.
A third mocked the design. “It’s like a balaclava, but for your feet,” they posted.
Don’t be shy anymore
New collection designed by: Takayuki Fukuzawa
100% cotton / Pack 6 Socks
Price: 150 EGP
MORE WACKY DESIGNS
The socks aren’t the only offbeat creation from the designer. Takayuki Fukuzawa has created other bizarre wearable designs like a range of T-shirts featuring optical illusions (perfect for women and men who want to show off faux abs/cleavage)…
…A collection of resin necklaces featuring miniature figurines striking hilarious poses…
…And a cell phone charger that emulates a nosebleed…